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Primary care is the foundation of any health system. Primary care physicians are the first point of contact for patients seeking advice, preventive services, or referrals to specialists. Within the primary care sector, general practitioners (GP) address acute consultations, chronic illnesses, preventative services, make referrals and coordinate with community services. Yet today, primary care teams are under unprecedented strain. Rising patient demand – with NHS practices reporting 20–40% growth in patient contacts since pre-pandemic levels – and workforce shortages are making it harder for GPs to focus on what matters most: patient care. Demand continues to rise – NHS England data shows GP appointments increased by nearly 9.8% over two years, with practice list sizes growing by over 700,000 patients in 2024/25 alone. Meanwhile, the number of full-time GPs relative to patients has dropped, worsening capacity pressures. In typical primary care visits, practitioners spend around 36 minutes per patient on EHR tasks, with substantial additional time required outside scheduled consultations.
These data underline a stark reality: admin and EHR burden significantly reduce time for patient care, impede continuity of treatment, and increase clinician stress. Choosing the right modern primary care EHR is no longer optional – it is critical for reducing workload, improving efficiency, enhancing continuity of care, and supporting sustainable primary care delivery.
Cellma is a clinically driven, modern primary care PMS designed to support GP practices, primary care networks, and neighbourhood teams within a single connected ecosystem. Rather than operating as isolated modules, Cellma brings together clinical, operational, patient-facing, and analytical capabilities into one unified platform.
The Cellma ecosystem includes:
This ecosystem reduces administrative burden, improves patient engagement, and enables proactive, population-based care.
Cellma is aligned with the NHS’s ten-year plan by supporting the provision of digitally enabled care pathways as well as integrated health care through local neighbourhoods and providing virtual wards.
Cellma links GP practices with community-based teams of health care providers, local authority, local neighbourhoods and hospital-based services.
As a modern primary care PMS, Cellma supports continuity across GP practices, neighbourhood care centres, community services, and virtual wards. Patients receiving care at home or through community teams remain visible within the same clinical record, ensuring safer handovers, better coordination, and reduced duplication of work for GP teams.
One Patient, One Record
Cellma maintains a full, continuous record of a patient across all consultations, diagnoses, medications, referrals, investigations, and care plans in one place. Its use of structured documentation through the use of standardised medical terminology with the SNOMED CT code system results in consistency and quality assurance for data, in addition to intuitive clinical workflow features that allow GPs to spend less time documenting consultations.
This results in fewer mouse clicks, reduced duplication of effort, and quicker access to necessary clinical information. These are key characteristics of a modern primary care EHR built to support the daily realities of clinical practice.
Smarter Practice Management
Cellma automates daily practice workflows: appointment scheduling, recalls, follow-ups, and QOF-aligned templates. By reducing manual tracking, GP teams can spend more time with patients and less on administrative tasks. Task-based workflows ensure that nothing slips through the cracks, even during busy clinic days.
Seamless Interoperability
Cellma is the patient referral platform that supports an integrated process of referring patients safely and efficiently through primary care, community and neighbourhood services and acute care.
For GP practices, referrals are no longer isolated tasks or disconnected workflows. Cellma enables clinicians to create, send, track, and receive referrals within the same ecosystem used for consultations and clinical documentation.
Integrated Prescribing
Integrated e-prescribing reduces errors and improves patient safety. Cellma connects GP practices with local pharmacies, automates repeat prescriptions, and ensures seamless communication between prescribers and dispensers.
Data-Driven Insights
Cellma transforms raw data into actionable insights. GP teams can monitor long-term conditions, identify care gaps, plan proactive recalls, and review QOF performance – all in real-time. Analytics support population health management and help practices make informed, patient-focused decisions.
A Portal for Patients to Access Their Health Care Digitally
Cellma patient portal, fully integrated with the NHS App, empowers patients to book appointments, request prescriptions, message securely, and access their health records. This reduces inbound calls, DNAs, and administrative burden while improving patient engagement.
AI (Artificial Intelligence), Virtual Care Integration and Future Ready Capabilities
Cellma uses AI and predictive analytics to enhance the processes of intelligent triage, population health insight and clinical decision support. Virtual care integration, including secure video consultations and virtual ward monitoring, allows GPs to manage patients remotely without fragmenting records. This ensures continuity and efficient care across all primary and community settings.
Security and Compliance Standards that you can trust
Cellma is built for secure, compliant primary care delivery. The platform meets GDPR, DSPT, and Cyber Essentials standards, supports role-based access and MFA, and maintains full audit trails. Practices can focus on care delivery, knowing that governance, patient privacy, and inspection readiness are built in.
EHRs in primary care should create improved system workflows and collaboration with primary care teams, while empowering both the clinician and the patient. Cellma delivers all of this through its complete ecosystem while aligning with the NHS 10-Year Plan and supporting integrated neighbourhood and virtual ward care.
Less admin. More continuity. Better care.
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A modern primary care PMS helps GP practices manage rising patient demand, reduce administrative workload, and maintain continuity of care. By unifying records, automating workflows, supporting digital access, and enabling secure data sharing across services, it allows clinicians to spend more time on patient care and less on manual tasks.
Cellma reduces admin by automating appointments, recalls, repeat prescriptions, documentation, and QOF reporting. Integrated patient access via Patient Portal further cuts inbound calls and DNAs, helping GP teams work more efficiently.
Cellma supports integrated care by enabling secure data sharing through GP Connect, PDS, NHS Shared Care Records, and HL7/FHIR standards. With Cellma extending access to community and neighbourhood teams - including virtual ward support - GPs, community clinicians, and care coordinators work from a shared, up-to-date patient record.